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Why We Don’t Buy – Customer Attitudes
Rather than depending on assumptions, in this study we go directly to consumers and ask them about their awareness of shopping cart technology, expectations for marketing when they abandon a cart, and...
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SEO Guide to Keyword Research for Beginners
In case you are new to the universe of ecommerce or digital marketing in general, you’ve likely heard about search engine optimization (SEO). In our current reality where the lion’s share of online...
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How to Successfully Measure Your eCommerce Website
eCommerce has gotten to be very hot topic these days and there is still no “bible” for a relatively new discipline due to the immense scope and details. One of the most interesting, and most asked...
View ArticleHow to Create Magento URL Rewrites
URL rewrites are a great tool within your Magento admin panel (and server) for a non Magento Developers to use in order to take control of their site, help a site migration or just to move a few things...
View ArticleHow To Solve PayPal gateway has rejected request. Security header is not...
When hooking up payment and shipping in Magento there are a few common errors that you may see. The most common one is one from Paypal that says “PayPal gateway has rejected request. Security header...
View ArticleWhat is the Difference between system.log and exception.log in Magento
All Exceptions that happen on the Magento site comes in Exception.log. Ultimately an exception happens when Magento is not able to detect the correct data to load a page or a feature. When this error...
View ArticleHow To Plan A Large eCommerce Project Part 1 – Goals & Defining The Project
So you are going to do a large web project? As a web project manager (in the Magento ecosystem) I have found time and time again there is no book for what we do. Yes, there are a lot of whitepapers,...
View ArticleMagento Solutions Specialist: Omni-Channel vs Multi-Channel
Section One – eCommerce What is the difference between omni-channel and multi-channel retailing. There is some ambiguity with the difference between omni-channel and multi-channel retailing. If you...
View ArticleMagento Solutions Specialist – Setup Product Catalog
How can you setup a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight,...
View ArticleHow To Create A Great Magento Ecommerce Experience For Customers
As the popularity of ecommerce continues to soar, how do you create a great Magento ecommerce experience for your customers? Keeping your customers happy and attracted to your website is a top...
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